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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

AI for Humanity

By Jeanne Lim

Photo by Michael Dziedzic on Unsplash
Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values

Published on: 7 March 2024

In a year of volatility

focus on fundamentals AND intelligent iteration

By Priyanka Nath

Photo by Jason Goodman on Unsplash
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

Published on: 22 February 2024

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Published on: 21 February 2024

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