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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why do marketers exist?

Impact Report from Digitas

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Case studies

Podcasts

Leading Conversations - The Importance of a Strong Employer Brand

Episode 5

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer...

https://podcasts.marketingsociety.com/episode/leading-conversations-the-importance-of-a-strong-employer-brand 47.96959063333333 2023-12-22T09:00:00.000Z

The Whole Marketer Ep109 - Business to Business Customer Journey with guest Antonia Wade

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.

B2B customer journeys can often...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep109-business-to-business-customer-journey-with-guest-antonia-wade 31.4702375 2023-12-05T07:00:00.000Z

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z