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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why Asia can drive the next stage of F1’s boom

With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

Remembering Tim Ambler

The Lucky Marketeer and Marketing Innovator

By Hugh Burkitt

Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

Case studies

Podcasts

The role of audiences in marketing effectiveness, with H&R Block's Jill Cress

H&R Block's Chief Marketing and Experience Officer, Jill Cress, talks to the Shiny New Object Podcast about the importance of knowing your audience for...

https://podcasts.marketingsociety.com/episode/the-role-of-audiences-in-marketing-effectiveness-with-hr-blocks-jill-cress 27:03 Tue, 10 Oct 2023 11:30:00 +0100

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mary-godbeer 28:28 Mon, 02 Oct 2023 09:30:00 +0100