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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Taking the next step

With help from The Global Leadership Mentoring Programme

By Anshiekaa Tandon

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshiekaa Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Published on: 8 April 2025

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Published on: 3 April 2025

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Published on: 20 March 2025

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Case studies

Podcasts

The Whole Marketer Ep123 - Empowerment with guest Ellie Norman

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep123-empowerment-with-guest-ellie-norman 35.135652783333335 2024-05-14T06:00:00.000Z

Marketing magic with creative & media optimisation

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation...

https://podcasts.marketingsociety.com/episode/marketing-magic-with-creative-media-optimisation 27.855653333333333 2024-05-08T10:19:00.000Z

The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep121-psychological-biases-with-guest-richard-shotton 37.383925 2024-04-30T06:00:00.000Z
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Videos