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Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

Photo by Artur Tumasjan on Unsplash
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Why we need to usher in an era of transparency and vulnerability

in sustainable digital media 

By Liam Scott

Photo by Casey Horner on Unsplash
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

Actions, and then Words

How to build a brand synonymous with sustainability 

By Bidisha Nagaraj

Source Unsplash Credit Danist Soh
With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.

Case studies

Podcasts

Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO...

https://podcasts.marketingsociety.com/episode/biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution-with-dr-samual-sinclair-co-founder-of-biodiversify 42.74503228333333 2024-01-25T13:29:00.000Z

Videos