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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Four steps to measurement and attribution in a post-cookie world

By Glyn Shadwell

Source: Pexels Credit: Lukas
Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.

Published on: 14 November 2022

Building audiences in a cookieless world: five steps to success

By Glyn Shadwell

Source: Unsplash, Credit: Vyshnavi Bisani
Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.

Published on: 14 November 2022

Six innovative eCommerce trends to watch in 2022

By Glyn Shadwell

Source: Pixabay, Credit: Karolina Grabowska
To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Published on: 30 September 2022

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