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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Future of Marketing

Social and recommendations

By Peter Gasston

The future of marketing in the West is going to be heavily influenced by Asia, and by China in particular. There are a few different marketing trends which are clearly influencing...

Beyond mugs and wine

Expanding our understanding of the endowment effect - New Frontiers in Behavioural Science Series - Article 7

By The Behavioural Architects

People tend to ask greater prices for goods that they already own than they are willing to pay for identical goods that they do not own.

Meet the Speaker: David Duke

Our St Andrew's Day Dinner guest speaker is David Duke, founder and CEO of Street Soccer Scotland, a non-profit social enterprise that uses football to help...

Case studies

Podcasts

A Transformative Economy: Rebound, Recovery or Recuperation, with Landor's Nick Cooper

In this session Nick Cooper, Landor's Global Executive Director, Insights & Analytics, shared predictions on how quickly the economy will bounce back from this... https://podcasts.marketingsociety.com/episode/a-transformative-economy-rebound-recovery-or-recuperation-with-landors-nick-cooper 54:32 Wed, 01 Jul 2020 11:34:46 +0000

The Power Of Choice, with Blackhawk Network's Chris Ford

Everyone talks about customer engagement. We all know it’s important and, as marketers, we know that anything we do that creates and maintains loyalty is a... https://podcasts.marketingsociety.com/episode/the-power-of-choice-with-blackhawk-networks-chris-ford 48:07 Wed, 01 Jul 2020 11:12:11 +0000

Formula 1's Director of Marketing & Comms, Ellie Norman, on creativity and collaboration

For the latest instalment of The Marketing Society podcast, hosted by our Head of Global Alasdair Hall-Jones, Havas London's Executive Strategy Director, Clare... https://podcasts.marketingsociety.com/episode/formula-1s-director-of-marketing-comms-ellie-norman-on-creativity-and-collaboration 30:57 Tue, 30 Jun 2020 09:45:36 +0000