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Interview with Rod Gillies

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You’ve been with The Borders Distillery/Three Stills Company for over a year now, what was the first major change you put into action?

Bank marketing = Big data + Hyper-personalisation

By Deloitte Digital

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Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

Meet our 2021 awards judge, Nathan Ansell

Entry deadline: 26 February

awards
We chat to The Marketing Society Awards judge Nathan Ansell to find out his top pieces of advice

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