The menopause is a huge part of the lives of all of us yet it becomes a taboo subject, whispered by those only who have experienced it. This is particularly true in the workplace, where that secrecy creates untold damage. So where did this taboo come from?

Many of the arguments ignore the complexity of corporate reputation and brand building. The fact is that purpose can be both an effective tool and a distracting exercise. Purpose isn’t the enemy, but the polarity of the analysis most certainly is.

At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture.