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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

New challenges, simple solutions

How to respond to the changing marketing landscape

By Robert Beatus

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

Which brand assets are you overlooking?

By Chris West

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Covid, radical uncertainty and its consequences

By Julian Saunders

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty.