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Is advertising art or science?

By Faris Yakob

art
No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.

WPP CTO: how tech is enabling transformation...

... for agencies and marketers. By Damien Lawlor, MD of cloud marketing, Google Cloud

By Think with Google UK

fly
In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.

Media for tomorrow’s world

By Arif Durrani

ms
One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani

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