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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Confident collaboration

Why bravely working with others gives off all the right signals

By Dan Plant

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.

The Behavioural Science guide to making and breaking habits

By The Behavioural Architects

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.

Overhaul your brand without meeting your agency

LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.