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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Be brave! Replace your customer journey with a customer ecosystem

The customer ecosystem

Ecosystem thinking is a powerful way to make better use of your limited marketing resources. 

Published on: 5 April 2018

Connecting through millennials' Ramadan culture

Millennials and Ramadan

Photo by Kel Avelino on Unsplash

First Published in 2018:

Is Ramadan on the marketing calendar of your brand? If not, it should be because Islam is the world’s fastest-growing religion.

And...

Published on: 5 April 2018

The spread of China’s Social Currency: Why should personal user data matter to marketers?

China’s Social Currency

As of May in China, any citizen that has committed any social misdeeds will get a poor social currency score

Published on: 4 April 2018

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