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MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners

MENA Effie Awards Winners

Ninth edition of the awards programme took place against a backdrop...

 

Talking with Syl Saller

Talking with Syl Saller

What did you think about The Marketing Society choosing brave as a theme for 2017?
When I first heard about the theme brave, I completely disagreed. I didn’t...

There is no dumb media money

No dumb media money

It’s time to stop sniping. Media allocation is increasingly smart and getting smarter and we need to celebrate that.

 

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