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Marketing's offering needs an Audit

aud

Hot topic time. Marketing is in danger of losing influence in the boardroom, of being usurped by management consultants and software programmes. Our profession...

Q&A with Guy Vickerstaff

Q&A with Guy Vickerstaff

With over 23 years’ agency experience gained both in Sydney and Edinburgh, Guy is one of Scotland’s highest profile advertising creatives.

As creative director...

The copywriting process (part two)

The copywriting process

Based on real events. Really.

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