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Blurring lines of ‘wellness’ brands

Blurring ‘wellness’ brands

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine...

It isn’t magic: what Harry Potter can teach marketers

Harry Potter's lessons

The Philosopher’s Stone hit the shelves in 1997.

How I beat the impostor syndrome

Impostor syndrome

I'lll say it first. I used to have it all the time.

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