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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Creator Spotlight: Meet Njoud Al Shammari

Meet Njoud Al Shammari

Did you know that fashion and beauty content on YouTube spikes during Ramadan?

The Upper-Mid Tail: where offline retail can fight e-commerce.

The Upper-Mid Tail

One of the stories of the last two decades has been Amazon.com’s relentless roll-out across the world, leaving delighted customers and despairing merchants in...

Mark Ritson: Can AB InBev avoid killing its craft beer brands?

Mark Ritson: craft beer

One of the great transformational experiences of my lifetime has been drinking beer in American bars. As a man who spent more of his 20s in America (and mostly...