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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

A challenger brand's guide to choosing the right agency

Choosing an agency

We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of challenger brand clients including BEAR, Pip ...

Q&A - Nick Desai and Renee Dua, founders, Heal

Q&A with Heal founders

Remember when doctors made house calls? Most people don’t—that golden age of unhurried, one-to-one medical care has receded into the realm of nostalgia. In 1930...

Is challenger strategy just best practice now?

Challenger strategy

The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for what the Athenians should do. Who they should...