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Why brands need to stand up for what matters

Stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

Meeting Expectations

Meeting Expectations

Scenario 1: The Room Booking

1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago
2. Meeting Room is occupied
3. Waiting...

The humanity of the CMO

Humanity of the CMO

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about...

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