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CMO Interview: Qatar Airways

 Salam Al Shawa, SVP, Marketing & Communications for Qatar Airways

First Published in 2016:

We sit down for an exclusive chat with Salam Al Shawa, SVP, Marketing & Communications for Qatar Airways, to talk about a cool new...

Six of the best: key trends to drive campaign success in 2017

Six key trends to drive campaign success in 2017

The biggest challenge marketers’ face today is understanding their consumer in real time.

The pace of their lives has never been faster. Technology is making...

Media 2026: What kind of talent will agencies be hiring in 10 years’ time?

Hiring talent in 10 years’ time

My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpened my mind towards what job(s) she might...

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