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Timberland taps into a cultural truth to reboot its brand

Timberland taps into a truth

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was...

Brand of the Year 2016: Time to nominate

Brand of the Year 2016

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?

To survive and thrive in our digital age, make a list

Make a list

To survive and thrive in our digital age, make a list.

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