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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Screenwriting technique reveals how brands can unlock universal appeal

How brands can unlock universal appeal

Screenwriting guru Phil Parker argues that all great films contain one of eight themes...

10 things we learned in March

From a shiver of sharks to power napping ants and the Casio ring.

What legacy brands can learn from Barbie’s revival

Barbie’s revival

If you are a legacy brand, how do you stay relevant at a time 'cool' is just a thing of the moment?