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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Pick your target

In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of...

Changing the Euro Narrative

By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.

3 reasons Donald Trump is not a challenger brand

At the beginning of the year when we were preparing our '20 Challenger Brands to Watch' list, one of the obvious contenders was Donald Trump.