Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:

Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories. 

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‘Do you love my daughter?’
‘Any guy that'd fall in love with your daughter ought to have his head examined.’
‘Now that's an evasion. I asked you a simple...