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Ghost of Christmas (ads) past: a retrospective from the brain’s POV

The ghost of Christmas (ads) past

As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective? Consumer neuroscience specialists, Neuro-Insight, have...

Talent: How to prevent the great escape

Talent: How to prevent the great escape

Advertising, so they say, is the ultimate people business. An agency’s creativity and strategic output is only as good as its creative and strategy teams; a...

Diageo making purpose branding work financially and morally

Diageo and purpose branding

Last year, Guinness won 21 Cannes Lions and a gold effectiveness award

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