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The day my dad met Elon Musk

The day my dad met Elon Musk

Q: What do you get a rocket scientist for Father’s Day?
A: Another rocket scientist!

On Invention
The idea started, festered really, every time I read...

Why challenger brands matter in the age of disruption

Why challenger brands matter

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger...

Knowing why you’re here.

Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led. The day after losing to...

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