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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Digital should drive the whole business, not live in a ghetto

Digital should not live in a ghetto

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital...

Baking on YouTube

Every day on YouTube, millions of people from around the world come together to share their passion...

Is Michael Porter still relevant in today’s fast and connected markets?

Is Michael Porter still relevant?

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits...