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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

10 steps to a more successful creative career

10 Steps to a successful career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.

The event's...

Published on: 13 November 2016

Pros and cons of zero-based budgeting for marketing dollars

Pros and cons of zero-based budgeting

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year...

Published on: 13 November 2016

Current diversity dialogue won't solve the problem

Current diversity..

Allow me to first stipulate that any reasonable person would not argue that diversity has material benefits for business.

Published on: 13 November 2016

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