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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The perils and pitfalls of globalisation

The perils and pitfalls...

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a...

Reinventing brand: how can Nokia change the narrative to build new equity?

Reinventing brand

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for...

Connecting virtual with reality.

Connecting Virtual with Reality.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to...