We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list below.
Drum roll please…
For 40 years, The Marketing Society Awards have celebrated the power of marketing to drive growth, spark innovation and create meaningful change in society.
After a fantastic judging day held at Accenture Song, where our esteemed group of judges debated and cogitated the vast selection of entries received this year, we can now reveal our eagerly awaited shortlist for The Marketing Society Global Awards 2025.
Congratulations to all those shortlisted and thank you to our team of judges for their dedication to our Awards.
Register your interest in our 2026 Global Awards here.
THE CEREMONY
Join us at the Awards Ceremony to see who takes home the trophies and help us celebrate the very best in marketing.
Date: Wednesday 9 July
Time: 6.00pm - 11.30pm BST
Location: City Central at the HAC, London
Book your table here
Thanks to our partners
Headline Partner - Accenture Song
Partner - The Marketing Lounge Partnership
Supported by - Thinkbox and Creativebrief
If you are listed on the shortlist and have an issue with any of the references, please note we take this from the entries in the Awards Platform - any amends please email our Head of Brand and Communications - Thanks
Disclaimer: If you do not see a category you have submitted an entry for - there will be more news to come on these categories, watch this space…
THE MARKETING CRAFT AND EXECUTION CATEGORIES
2025 Shortlist
Brand Communication Large
🏆 Currys Beyond Techspectations - Currys plc with AMV BBDO
🏆A Season of Knowing - Waitrose & Partners with Saatchi & Saatchi
🏆 Nationwide with New Commercial Arts., Wavemaker and Kantar
🏆 Good Food Made Me Do It : How Waitrose Stole Christmas - Waitrose with Saatchi & Saatchi
🏆 In Good Spirits: How Tesco broke out of the Christmas Cage - Tesco with BBH London and EssenceMediacom
🏆How Tesco Mobile ripped up the Marketing Rulebook - Tesco Mobile with BBH and EssenceMediacom
🏆 Always Ahead: The Reinvention of the AA - The AA with The Gate London
🏆 Finding Our Flamingos: How harnessing culture restored Very's sparkle - The Very Group with The Gate London
Brand Communication Medium
🏆How We Gave Co-op’s Quiet Decency A Shot in the Arm - Co-Op with VCCP
🏆Heritage Editions: How Dulux showed its class through classic literature Dulux with Ogilvy UK
🏆Engage Challenger Mode: How SMARTY turned negativity into record growth - SMARTY Mobile with The Gate London
🏆Fake Brit Til You Make It - VisitBritain with Pablo London
Brand Communication Small
🏆Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream - Charlie Bigham with VCCP, Electric Glue, Syrup, Big Fish, Sunny Side Up
🏆KING Escape The Ordinary - LEDO plus d.o.o. with Leo Burnett (Belgrade) Serbia, Publicis Media Serbia, Zenith/Publicis Groupe Croatia and
Creative Strategy
🏆Currys Beyond Techspectations - Currys Plc with AMV BBDO
🏆Heritage Editions: How Dulux showed its class through classic literature - Dulux with Ogilvy UK
🏆The Power of Choice, HCA Healthcare UK - HCA Healthcare with Motel, Four, Equator, Henka
🏆From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks - Knoow with MullenLowe UK, MullenLowe U.S., Weber Shandwick, Mindshare, ITB Worldwide, The Invaders
🏆It's not just one thing - Sky UK
🏆Engage Challenger mode: How SMARTY turned negativity into record growth - SMARTY MOBILE with The Gate London
🏆Powered by people not petrol: Accelerating The AA for a new age of driving - The AA with The Gate London
🏆Finding Our Flamingos: How harnessing culture restored Very’s sparkle - The Very Group with The Gate London
Marketing Innovation & Technology
Supported by Accenture Song
🏆 Audi Match: How we helped prospective car buyers find their perfect partner - Audi with BBH London
🏆 Unbottling The Future: Diageo’s ground-breaking paper bottle trials - Diageo with PA Consulting and PulPac
🏆Holding up a mirror to pension apathy - Scottish Widows with Union Direct
🏆Daisy vs Scammers - Virgin Media O2 with VCCP
Effective Use Of Insight & Data
🏆Barclays Local - Barclays with OMD UK
🏆Tailoring Loyalty: Turning Data Into the Ultimate Fashion Associate - Ralph Lauren with RAPP
🏆Translating insight into actionable decision - Saga Cruises with The Big Window and Loop Horizon
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
Best Content & Experience Creation
Supported by Accenture Song:
🏆Unsigned - American Express with UM London
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe Global and BIG Studios
🏆Charge around the Globe - Ford Motor Company with Wieden+Kennedy London
🏆24/25 World Darts Championship - the even Bigger 180! - Paddy Power with PDC & PCUK
🏆Sheba Gravy Race - Sheba with AMV BBDO
🏆Dad V Girls - Toyota (GB) plc with The Corner London
Customer Engagement & Loyalty
Supported by The Marketing Lounge Partnership
🏆Transforming Transactions into Meaningful Connections - Saga Cruise with the Big Window, LOOP HORIZON
🏆Shell GO+ Rewards loyalty programme relaunch - Shell GO+ Rewards with Atlavia UK
🏆From Frustration to Fandom: how SMARTY supercharged customer engagement - SMARTY Mobile with The Gate London
Creative Use of Media
🏆 Reinvented with Accenture - Accenture Song with Droga5
🏆 More beauty than a billboard can handle: the Boots OOH story - Boots with VML UK and The Pharm
🏆 The Alchemy of Creativity - Monzo with Channel 4 Studio and Uncommon
Global Marketing Excellence
🏆How Coca-Cola transformed its Olympic partnership to win over Gen Z - The Coca-Cola Company with Ogilvy UK
🏆Global Marketing is Rarely a straight line: leveraging the power of international networks - HSBC with VML UK, OMG/PHD, DRUM, Bloomberg, Condé Nast, Vox
🏆How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth - Sensodyne with Grey London
Marketing Transformation
Supported by Accenture Song
🏆In our transformation era: a whole new flight path - easyJet
🏆From Nought To Sixty - Farrans Construction
🏆Our CRM Transformation - Waitrose
🏆Our Customer Experience - Waitrose
THE BUSINESS AND SOCIAL IMPACT CATEGORIES
2025 Shortlist
Marketing for Positive Change
🏆Health is - Bupa with Initiative
🏆Unbottling The Future: Diageo’s ground-breaking paper bottle trials - Diageo with PA Consulting and PulPac
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old-school taboos - Dorival, Bayer with MullenLowe Global and BIG Studios
🏆This Is My Space. This is ME45 - E45 with T&Pm
🏆Pioneering Responsible Marketing for People, Planet and Profit - giffgaff with MG OMD
🏆ITV’s Britain Get Talking: The Hardest Subject - ITV with Uncommon Creative Studio
🏆Cigarette Butts Are Rubbish - Keep Britain Tidy with VCCP, Cowry Consulting, Wavemaker, Good Relations
🏆You Already Vote, So Vote - My Life My Say with Ogilvy UK
Brand Transformation
🏆Not Reinvented, Just Reframed: The Transformation of Co-op with VCCP
🏆Repackaging the Package Holiday - easyJet holidays with VCCP
🏆Nationwide with New Commercial Arts., Wavemaker, Kantar
🏆Defining the Business of Belief - Rightmove with Neverland, Wavemaker, ATOG, ROAST
🏆Engage Challenger Mode: The Transformation of SMARTY with The Gate London
🏆The Power of Invaluable Advice - St. James’s Place with Ogilvy UK
🏆Finding Our Flamingos: The reinvention of The Very Group with The Gate London
Not for Profit Marketing
🏆Department for Health and Social Care with MullenLowe and Wavemaker
🏆A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks - Department for Health and Social Care with MullenLowe, Wavemaker, Freuds+ 23red
🏆You Already Vote, So Vote - My Life My Say with Ogilvy UK
Successful & Effective Partnerships
🏆Birds Eye x Hasbro: Giving Staying in a Spin - Birds Eye UK & IE
🏆How Coca-Cola transformed its Olympic partnership to win over Gen Z - The Coca-Cola Company Ogilvy UK
🏆Don’t Drink and Dive - Malibu, Pernod Ricard with Wieden+Kennedy London
🏆Robinsons & Universal: Wicked - Robinsons, Carlsberg Group Britvic with IM Agency Universal and Robinsons
🏆GetPRO x Team GB: A Gold Standard Partnership - Danone GetPRO with WeAreFearless, BETC, Wavemaker, Ketchum, Twelve Energy
Business to Business Marketing Large
🏆”Reinvented with Accenture” - Accenture Song with Droga5
🏆One Idea. Tens of Thousands of Stakeholders - Cadbury UK with VCCP
🏆The Most Disastrous Campaign Ever - Hiscox with Uncommon Creative Studio
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
Business to Business Marketing Small
🏆 From Nought To Sixty - Farrans Construction
🏆Rewriting the Rules of Performance Footwear - Stand+ with Untangld
Marketing Excellence Legacy Brand
Shortlist to be announced
THE MARKETING LEADERSHIP & TEAMS CATEGORIES
2025 Shortlist
Best Brand Marketing Team
🏆easyJet
🏆EY Global (EYGS LLP)
🏆Monzo Bank
🏆Paddy Power
🏆The Gleneagles Hotel
Best Agency Team
Shortlist to be announced
Future Marketing Leader 2025
Shortlist to be announced
Inspirational Marketing Leader 2025
Shortlist to be announced
Outstanding Achievement in Marketing
Shortlist to be announced
The Excellence Spotlight Categories
2025 Shortlist
The Campaign of the Year 2024
🏆Beyond Techspectation - Currys plc with AMV BBDO
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe and BIG Studios
🏆Every Sauce - Heinz with Widedn+Kennedy London
🏆Don't Drink and Drive - Malibu, Pernod Ricard with Widedn+Kennedy London
🏆Europe’s Favourites at Euros 2024 - Paddy Power
🏆Finding Our Flamingos: How harnessing culture restored The Very Group's sparkle with The Gate London
Most Inspirational Story
🏆Beyond Techspectation - Currys plc with AMV BBDO
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe and BIG Studios
🏆Pioneering Responsible Marketing for People, Planet and Profit - giffgaff with MG OMD
🏆From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks - Knorr with MullenLowe Global
🏆Finding Our Flamingos: How harnessing culture restored The Very Group's sparkle with The Gate London
Finance Directors Prize
🏆More beauty than a billboard can handle: the Boots OOH story - Boots with VML UK and The Pharm
🏆Beyond Techspectations - Currys with AMV BBDO
🏆The Power of Invaluable Advice - St James’s Place with Ogilvy UK
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
🏆Our CRM Transformation - Waitrose & Partners
Most Iconic Marketing Strategy
Shortlist to be announced
Grand Prix 2025
This shortlist is announced at the ceremony, and will feature all the winners from our other categories.
