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The GCC Awards 2025 Shortlist

The GCC Awards

We’re delighted to announce the shortlist for The Marketing Society GCC Awards 2025.

These Awards celebrate marketing excellence across the region, recognising the people, brands, and agencies driving creativity, effectiveness, and meaningful impact. Judged with complete transparency by a panel of 24 senior client-side marketers from across the GCC, the shortlist represents the very best of the industry, those setting new standards and proving the power of marketing to drive both business growth and positive change in society.

Congratulations to all those shortlisted and thank you to our team of judges for judging our GCC Awards.

 

THE SHORTLIST

πŸ† Shortlisted in Brand Communication 

Virgin Mobile UAE and HAVAS, HAVAS Red, Assembly Global, and Mindshare | Superfans, Real Stories: Rehumanising Brand Communications at Virgin Mobile UAE

Procter & Gamble & Union Coop and Havas Middle East| Pampers - Joy Has Come Early

Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs

Majid Al Futtaim and SHARE CUBO BBD Perfect Storm | The SHARE Touch

Yas Island Abu Dhabi and Weber Shandwick MENAT, Momentum, Initiative and Publicis| The Chief Island Officer's Enduring Legacy

Mercedes-Benz | Mercedes-Benz presents The Mission XX - Riyadh to Dubai with a single charge

 

πŸ† Shortlisted in Brand Evolution 

ALLINNERS MEDIA | Empowering Personal Brands in the GCC: A Year of Innovation and Authentic Connections at Allinners Media

G42 | ARTIFICIAL INTELLIGENCE, REAL EMOTIONS.

Mashreq | Climb2Change by Mashreq

MG Motor - Inter Emirates Motors and C2 Comms | MG Motor x C2 Comms: Underdog to Unstoppable

National Housing Company | Where Life Begins: How NHC Rewrote the Rules of Real Estate Marketing

Saudia and Landor | Revitalising A NATIONAL ICON' Saudia Brand Transformation by Landor

 

πŸ†  Shortlisted in Sustainability

Emirates Nature-WWF | Pioneering Citizen Science and Conservation in the UAE

Mashreq | Climb2Change by Mashreq

Red Sea Global and Bloomberg Media Studios | The Regeneration Journey - Red Sea Development

Dubai Holding | Gift It Forward - A philanthropic initiative

 

πŸ†  Shortlisted in Best Team

Majid Al Futtaim Retail | HyperMax Launch

Al Masaood Group and MSL Group, Publicis | Al Masaood Marketeers - 'The Makers of Results'

The Hanging House | The Hanging House Team

Etihad and BBDO | Selling Memories, Not Products: Etihad's Black Friday evolution

Wio Bank | A team united by the mission to disrupt banking

Informa Bahrain Marketing Team | The Autumn Fair Marketing Team

 

πŸ†  Shortlisted in B2B

IBM and Weber Shandwick MENAT | The CEO's Guide to Generative AI

G42 and The Frameworks | THE INTELLIGENCE GRID

Mashreq | Climb2Change by Mashreq

 

πŸ† Shortlisted in Customer Experience and Engagement 

City Centre Deira | Santa Hotline: A Magical Festive Surprise at City Centre Deira

Miral Destinations | Yas Annual Pass

PwC Middle East | Our space is your space - بيΨͺي بيΨͺΩƒ

Careem Kuwait and Weber Shandwick MENAT | Careem Kuwait: Captain Wanasa

G42 and The Frameworks | THE INTELLIGENCE GRID

Mashreq and Assembly Global | Mashreq AED 1 Specials

 

πŸ† Shortlisted in Successful and Effective Partnerships 

Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs

Saudi Tourism Authority and Bloomberg Media Studios | The Most Amazing

Arla Foods MENA and Arla Foods Lebanon, FP7McCann Dubai | Selfless Shelves

G42 and CSM Sports & Entertainment | THE CHOICE

Majid Al Futtaim SHARE, CUBO and BBD Perfect Storm | Increasing Loyalty Through Increasing Partnerships

Mashreq and Assembly Global | Mashreq AED 1 Special

 

πŸ† Shortlisted in Best Use of Media

Saudi Tourism Authority and Bloomberg Media Studios | The Most Amazing

Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs

 


THE CEREMONY

Come together with our community to honour the standout achievements in marketing across the GCC.

On 24 June, we’ll gather for our Awards Ceremony to unveil the winners across the eight categories. With 100+ members and guests in attendance, it will be a vibrant, inspiring night, recognising the individuals and teams whose work has truly made a mark.

The Details 

Date: 24 June 2025

Time: 7:00 - 10:00 PM GST

Location: Atlantis
 

Book your tickets here


Thanks to our partners

Headline Partner - The Trade Desk

Partner - National Housing Company 

Ceremony Partner - Serviceplan 

Supported by - House of Comms