Weβre delighted to announce the shortlist for The Marketing Society GCC Awards 2025.
These Awards celebrate marketing excellence across the region, recognising the people, brands, and agencies driving creativity, effectiveness, and meaningful impact. Judged with complete transparency by a panel of 24 senior client-side marketers from across the GCC, the shortlist represents the very best of the industry, those setting new standards and proving the power of marketing to drive both business growth and positive change in society.
Congratulations to all those shortlisted and thank you to our team of judges for judging our GCC Awards.
THE SHORTLIST
π Shortlisted in Brand Communication
Virgin Mobile UAE and HAVAS, HAVAS Red, Assembly Global, and Mindshare | Superfans, Real Stories: Rehumanising Brand Communications at Virgin Mobile UAE
Procter & Gamble & Union Coop and Havas Middle East| Pampers - Joy Has Come Early
Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs
Majid Al Futtaim and SHARE CUBO BBD Perfect Storm | The SHARE Touch
Yas Island Abu Dhabi and Weber Shandwick MENAT, Momentum, Initiative and Publicis| The Chief Island Officer's Enduring Legacy
Mercedes-Benz | Mercedes-Benz presents The Mission XX - Riyadh to Dubai with a single charge
π Shortlisted in Brand Evolution
ALLINNERS MEDIA | Empowering Personal Brands in the GCC: A Year of Innovation and Authentic Connections at Allinners Media
G42 | ARTIFICIAL INTELLIGENCE, REAL EMOTIONS.
Mashreq | Climb2Change by Mashreq
MG Motor - Inter Emirates Motors and C2 Comms | MG Motor x C2 Comms: Underdog to Unstoppable
National Housing Company | Where Life Begins: How NHC Rewrote the Rules of Real Estate Marketing
Saudia and Landor | Revitalising A NATIONAL ICON' Saudia Brand Transformation by Landor
π Shortlisted in Sustainability
Emirates Nature-WWF | Pioneering Citizen Science and Conservation in the UAE
Mashreq | Climb2Change by Mashreq
Red Sea Global and Bloomberg Media Studios | The Regeneration Journey - Red Sea Development
Dubai Holding | Gift It Forward - A philanthropic initiative
π Shortlisted in Best Team
Majid Al Futtaim Retail | HyperMax Launch
Al Masaood Group and MSL Group, Publicis | Al Masaood Marketeers - 'The Makers of Results'
The Hanging House | The Hanging House Team
Etihad and BBDO | Selling Memories, Not Products: Etihad's Black Friday evolution
Wio Bank | A team united by the mission to disrupt banking
Informa Bahrain Marketing Team | The Autumn Fair Marketing Team
π Shortlisted in B2B
IBM and Weber Shandwick MENAT | The CEO's Guide to Generative AI
G42 and The Frameworks | THE INTELLIGENCE GRID
Mashreq | Climb2Change by Mashreq
π Shortlisted in Customer Experience and Engagement
City Centre Deira | Santa Hotline: A Magical Festive Surprise at City Centre Deira
Miral Destinations | Yas Annual Pass
PwC Middle East | Our space is your space - Ψ¨ΩΨͺΩ Ψ¨ΩΨͺΩ
Careem Kuwait and Weber Shandwick MENAT | Careem Kuwait: Captain Wanasa
G42 and The Frameworks | THE INTELLIGENCE GRID
Mashreq and Assembly Global | Mashreq AED 1 Specials
π Shortlisted in Successful and Effective Partnerships
Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs
Saudi Tourism Authority and Bloomberg Media Studios | The Most Amazing
Arla Foods MENA and Arla Foods Lebanon, FP7McCann Dubai | Selfless Shelves
G42 and CSM Sports & Entertainment | THE CHOICE
Majid Al Futtaim SHARE, CUBO and BBD Perfect Storm | Increasing Loyalty Through Increasing Partnerships
Mashreq and Assembly Global | Mashreq AED 1 Special
π Shortlisted in Best Use of Media
Saudi Tourism Authority and Bloomberg Media Studios | The Most Amazing
Madagascar National Tourism Board and Whereisthis | Madagascar Uncharted | Beyond the Baobabs
THE CEREMONY
Come together with our community to honour the standout achievements in marketing across the GCC.
On 24 June, weβll gather for our Awards Ceremony to unveil the winners across the eight categories. With 100+ members and guests in attendance, it will be a vibrant, inspiring night, recognising the individuals and teams whose work has truly made a mark.
The Details
Date: 24 June 2025
Time: 7:00 - 10:00 PM GST
Location: Atlantis
Book your tickets here
Thanks to our partners
Headline Partner - The Trade Desk
Partner - National Housing Company
Ceremony Partner - Serviceplan
Supported by - House of Comms
