Rivesh Misra sits at the intersection of soul and system, where deep human truths meet the disruptive force of AI. As Human Insights Director for Coca-Cola in Asia Pacific, he’s redefining how creativity is inspired, informed, and scaled through the lens of data, tech, and culture.

With roots in South Africa and a home base in Singapore, Rivesh brings a fiercely global perspective to insight-driven storytelling. He’s a firm believer that AI should enhance—not replace—the magic of human creativity. His mission? To make machines more intuitive, brands more empathetic, and marketers more creatively brave.

At Coca-Cola, he’s championing digital consumer immersion, pushing boundaries on how we listen at scale, and turning AI into a creative co-pilot, not just an efficiency engine. On stage, he’s known for challenging conventions and calling on the industry to embrace technology without losing the plot: the human story at the heart of every great idea.

Always exploring. Always evolving. Rivesh is shaping the future of insights by fusing the emotional depth of human truth with the scale and speed of technology.