If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

SMS is a very effective channel of communication yet to be fully exploited by marketers.

Bestselling author, creative sociologist, futurist, cultures consultant, and LinkedIn Top Voice 2020, Amy Kean, says to the industry: if you want change, change things, without fanfare or fireworks.

In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.

Is it possible to build and shape a better world, with greater empathy and human connection?

Adland realised more than ever the importance and impact of advertising on society.

It’s like that old story about Mike Tyson – “everyone has got a plan until they get punched in the face”.

International agency dentsu has just published its latest Ad Spend Report. The headlines make for encouraging news, given that the past 12 months have been amongst the most challenging...

Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...

We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.