Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

The afternoon sessions at Navigate: Now & Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...

The mid-morning sessions at Navigate: Now & Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...

The morning sessions at Navigate: Now & Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now & Next.

You spent 20 years at Nike.