I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field.  THINK EQUAL is...

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.