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Navigate Now & Next 2026 - The Conversation Goes Global

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.
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Member Interview with Ben Thomas

Member Interview with Ben Thomas, Creative Director, JWI
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Member Interview with Madelina Cretu

Member Interview with Madelina Cretu, Marketing Director, Ex Alcatel-Lucent
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Member Interview with Mohamed Helmy

Member Interview with Mohamed Helmy, Paid Marketing Lead
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Member Interview with Namita Ramani

Member Interview with Namita Ramani, Founder and CEO, Above Digital
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Member Interview with Shyam Sunder

Member Interview with Shyam Sunder, Founder and CEO, the1collective
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Member Interview with Lana Bdeir

Member Interview with Lana Bdeir
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The One-Person Multinational Agency is Here and it’s Better for Marketers

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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AI is not creating your brand, it is interpreting what already exists

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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Why AI in Customer Experience May Be Happening in the Wrong Place

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
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