I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here.

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?

To survive and thrive in our digital age, make a list.

If there’s one thing I know about CMOs it is that they have to wear a lot of different hats. Our MD's piece in The Times 'future CMO' supplement.

What do Barack Obama, Vera Wang, Steve Jobs, Mark Zuckerberg, Tom Ford, Henry Rollins, Carolina Herrera and Albert Einstein all have in common?

“The logo is an identifier but it’s also something that stands-in for who you are.” — Steven Heller

Marketing directors were urged to "Lobby for the kind of (creative) work...

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.

Chatbots are coming, but this does not mean that the end of marketers and creativity is nigh, argues Jamie Evans-Parker, founder and CEO of wayve.  

Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired by what she’s seen, she considers how data and technology have changed the way people interact with advertisin