Think piece
Brands and the Green Opportunity
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.
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Marketing to the CFO
Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.
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Why we need to usher in an era of transparency and vulnerability
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.
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Integrity, hard work and resilience
Integrity, hard work and reliance
These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.
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Actions, and then Words
With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.
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Insight, Data and Audience programme by DC Thomson
Read about DC Thomson's Insight, Data and Audience programme
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The Cannes Review 2023: Part 1
Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.
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Highlights from Cannes Lions 2023: AI, Unity, and Inspiring Moments
Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments
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The Power of Love, Creativity and Technology:
Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"
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From Artificial Intelligence…to Intelligent Brands
When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?
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