However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.

The Ozone Project share the common characteristics that epitomise the type of marketer who is driving digital change.

With COP 26 drawing to a close, marketers across all sectors will be thinking about how sustainability affects their company and what they should be doing.

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

Applying a circular economy is where the future of our high street lies.

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it.