Think piece

Is Joon a joke? Air France take obsession with millennials to new heights

Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called Joon. Yes. You read that right. A totally new brand.
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How BE is nudging us to be a more giving society

The UK is a generous nation. According to the Charities Aid Foundation.
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The negotiations process

Based on real events. Really.
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Take a walk

Go on, do it. Go for a walk. Not right now, you’re reading this but after you read this, take a walk. Why?
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Why driverless showers are key to the housing crisis

Although it is commonly assumed that faster-than-sound passenger travel died with the Concorde, this isn’t quite true: it overlooks the Caledonian Sleeper. With a few whiskies inside you, this is as close as you can get to teleportation.
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Is this the end for brand purpose?

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose? Purpose seems to be reaching a tipping point, doesn’t it?
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Inspired by Spanish innovation...

Spain is a land of diverse cultures that drives incredible creativity.
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The creative diplomat: should we always tell it like it is?

‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’
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How BE helps us to live healthier lifestyles

We generally have good intentions to do some or all of the things that we know are good for us - but frequently procrastinate
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Celebrating the oddballs

I was running a workshop for a major international hotel chain a few years ago. They were faced with the challenge of persuading female business travellers to spend money in their restaurants rather than spending money on room service.
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