Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These micro-moments present opportunities for brands not only to increase their exposure to the

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led.

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week. It is a great example how remembering and refreshing what made you famous can boost brand and business.

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.

What a year it’s been. I’ve been reflecting on 2016 and am so proud of what we’ve achieved as a network.

In recent years, the advertising industry has gone bonkers for Christmas ads.

LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which are likely to be adopted by marketers across the industry.

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review.

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for realising an ambitious plan.