Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy.

Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common?

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine two more different worlds or mindsets – until now.

The Philosopher’s Stone hit the shelves in 1997.

I'lll say it first. I used to have it all the time.

This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea

Marketers are living in a time of innovation and paradox...

Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...

Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15% rise in brand value.