Think piece
Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.
Read Now
How to stop good stress from turning bad ...or ugly
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.
Read Now
As the gaming market continues to surge, esports stands at a crossroads
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.
Read Now
Enrage or Engage: Navigating the Paradox of Digital Advertising
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.
Read Now
Mid-Day Squares- on entrepreneurial thinking & doing things differently
Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share everything with their brand fans on their journey to becoming a $100m brand.
Read Now
All That Matters 2024
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.
Read Now
Unlocking Impact: The Transformative Power of Effective B2B Marketing
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.
Read Now
Growth Mindset - 'The Power of Yet'
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.
Read Now
The Ogilvy Lecture from Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.
Read Now
Is your brand suffering from an attention deficit?
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first
Read Now