Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling.

If your reel doesn’t

As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

In a marketing world obsessed with speed, true leadership means more than keeping up. Ishneet Kaur explores how stillness, flow, and coaching can empower leaders to guide change with clarity and intent.

Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.

In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

Artificial intelligence is expanding the boundaries of what’s possible, from generating ideas in seconds to analyzing patterns too complex for the human eye. Its speed and scale are astonishing. And yet, as it continues to accelerate, a more interesting question is emerging: what AI cannot do?

How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.

Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.

As part of our The Creativity Crisis Challenge series, Paul Coxhill urges brands to embed creativity across the entire business and shares the behaviours of those that are already doing this and as a result, are engaging more customers and driving growth.

As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.

Recent delegate Shell's Omar Abouseif on his experience of attending The Marketing Leaders Programme and how it transformed his leadership approach.

Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.