One of the most famous (or, perhaps, notorious) quotes in the history of marketing is the assertion by Lord Leverhulme (founder of Unilever) that he knew that half of the money he spent on More...
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Calling all authors; From using Amazon to targeting your audience, get all the tips to marketing your book online. More...
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Lucinda Peniston-Baines explains the creative power of the right roster More...
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Going beyond the core. Can its inexorable rise ever be stopped? 

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In part one we learned about emotions from a scientific perspective. Now discover the importance of emotions in decision making. 

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A market downturn is like the tide going out: it’s easy to see who isn’t wearing swimming trunks.

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With a little inspiration from the behavioural sciences, by Crawford Hollingworth and Liz Barker, The Behavioural Architects

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The common perception is that daydreaming is a sign of distraction and inattention - but there's more potential behind idle thoughts.

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What could we achieve if we all learned to think a little more positively?

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Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes

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Today I'm sad. I'm sad that we seem to be taking one step forward and two steps back.

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Innovating the way you do innovation, by Giles Lury

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Copy. Adapt. Paste, writes Peter Fisk

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You start in an open place. Meet your facilitator who’s carrying a red and white striped umbrella.

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Our decisions and preferences are affected by how information is presented to us.

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Recently I attended one of the biggest and most important tech conferences in the world.

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Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]

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From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh each day but instead

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Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that they found it &l

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It's the time of year where everyone's making their Cannes predictions.

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Many of us want to lose a little weight and get fitter, stop smoking, drink less, eat more healthily - but struggle to put that into acti

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By Jade Tomlin, Creative Director at Tribal Worldwide, DDB UK

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Marketing Society Fellow, Roisin Donnelly, corporate marketing director, Procter & Gamble UK...

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