It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy. More...
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Although it is commonly assumed that faster-than-sound passenger travel died with the Concorde, this isn’t quite true: it overlooks the Caledonian Sleeper. With a few whiskies inside you, this is as More...
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Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common? Each of them champions a precious and innate skill More...
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I was running a workshop for a major international hotel chain a few years ago.

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There was a time when health & wellness used to be mean the opposite of partying & fun.

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The Philosopher’s Stone hit the shelves in 1997.

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I'lll say it first. I used to have it all the time.

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Marketers are living in a time of innovation and paradox...

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Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...

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Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15% rise in brand value.

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When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store.

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Fun fact: I transferred between nine different schools in my thirteen years of schooling.

It almost did my head in.

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The first wave I caught was in the sunset surf of Cornwall.

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Welcome to our new Manifesto. To become a bolder marketing leader you need to master three things: FUTURE, ENGAGE and DELIVER.

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Peter Drucker once wrote that 'your first and foremost job as a leader is to manage your own energy and help manage the energy of tho

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Advertising Week Europe is about much more than ‘Advertising’. It’s about art and adventure, bravery and business...

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Steve Walker explains the Trust Equation and the lessons we can learn from Sepp Blatter and FIFA.

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In an exclusive excerpt from a new book, SapientNitro's Kim Douglas shares five tips for creating brave brands.

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So I’m on holiday this summer in Nantucket, an island between Boston and New York...

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The advent of mobile has changed the way we communicate and, as the world becomes smaller and ever more connected, the advertising enviro

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As protestors tap into the power of the slogan, Nick Asbury looks at some of the most effective techniques.

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One of the great transformational experiences of my lifetime has been drinking beer in American bars.

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Elen Lewis, editor of The Marketing Society, says reading aloud your writing is the only way to make sure it works well.

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