Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.

Discussing mental health is not always easy, but it’s better to have a clumsy chat than not have one at all. Mark Simmonds suggests pointers to help kick off that important conversation.

In today’s fast moving marketing profession we need look after, not only our own energy and wellbeing, but that of the marketers in our care, Abigail Dixon reveals how.

The Marketing Society Member Emma Isaac shares her top take aways from Anthropy 2026.

Anni Townend's personal reflection on why leaders must deliberately carve out moments of stillness and self-reconnection in order to show up with greater intention, creativity and purpose

Michael Sani, Chief Exploration Officer at our always-on listening platform, Play Verto shares his thoughts on Anthropy 2026.

Michael Bayler's impressions of Anthropy 2026 - a highly satisfying and valuable experience.

Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

Insights into The Marketing Society's 2026 Global Leadership Mentoring Programme which focuses on influence, navigating transitions, leadership presence, and strengthening marketing's strategic voice within organisations.

The Marketing Society's Rachel Letham reports back on the final day at Anthropy 2026 and offers key insights from The Impact of AI on Employment and the Value of Being Human in the Workplace session.

Rachel Letham reports back on all the sessions in day two of Anthropy 2026 Uniting through Trust, Transparency and Public Good, Brand Purpose and The Trust Tax: How AI is Silently Eroding Credibility and Emotional Connection.

Rachel Letham reports on day one of Anthropy 2026 with key insights on day one sessions Leading through Complexity and Values in Leadership.

Former CEO of The Marketing Society Hugh Burkitt shares his memories of Honorary Fellow Tony Scouller who died recently.

Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - Marketers Who Mean Business, Conversation Circle

Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - AI’s Next Leap for Marketing Leaders.

Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.