In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can go wrong. More...
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Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without using grapes. More...
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We tell stories to our coworkers and peers all the time... More...
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3/5
5869

The customer is now king or so I’m told.

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5870

Trend reports are everywhere at this time of year. What matters is the underlying patterns.

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5858

I presented 108 keynotes in 2015 when I worked at Salesforce.

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5829

Over the festive break I attended a very good production of George Bernard Shaw’s Saint Joan (

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5853

Its time to complete our look back at our favourite posts from 2016.

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5835

The people of Quebec have been swamped by Americanisms in advertising – and they are not happy

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5782

The job of the marketer is becoming more and more difficult as the digital industry continues to grow.

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5851

Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that they found it &l

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5716

As we approach the end of the year, its time to look back and do a review of our favourite posts from 2016.

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5834

Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.

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5817

I recently had the pleasure of attending a dinner organised by The Marketing Society to hear Coca-Cola’s Chairman and CEO Muhtar Ke

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2970

Most people can’t write about tone of voice without mentioning its patron saint, Innocent.

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3787

The advertising industry has been smitten with animation ever since their first roll-in-the-hay over a century ago.

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3943

We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer and to avoid conflict...

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4399

'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.

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4724

So are the sports pages the first place you should look for tips on innovation?

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5494

Kiwis invented the jet boat, the electric fence and Xero accounting software.

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5714

Without doubt, the world of customer experience is changing. I heard a great quote at a conference...

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2055

Creativity. Where do you start? How can you be ‘more’ creative? How do you judge something so subjective? Does it work?

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2675

Looking at modern creative agencies, you could easily be led to believe that creativity is just a set of steps...

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