On 12 March we brought together an intimate group of senior marketers over dinner to discuss digital transformation and how

Partnerships between companies and charities have rarely been more centre stage. The motivations for such partnerships are clear.

According to

Betting on growth opportunities in the continent, Guinness already makes up nearly half of the beer sold in Africa, and

Several times a year, groups of charities and volunteers meet in a Speedmatching event, moving round the room to find

After Candy Chang lost someone she loved, she went through a long period of grief and depression. With time she

Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious

This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message. WWF’s latest campaign

The weather in the UK this winter has been the wettest since records began and it has attracted a great

The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK

And so it was also, that in a land not too far from them, there were advertising agencies whose communication

The weather has been the dominant story of the year so far with millions of people having an unsettling start

WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to

It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We

The Olympics was always going to end up as a marketing battleground, however around 18 months on, it has been

Last week my printer ceased printing. No amount of kicking and swearing could make it budge. With no warning, it

Creative awards season is nearly upon us again. And therefore I imagine that we’ll also reopen the debate as to

‘Wear the Rose’ is a fully-immersive, virtual reality experience that, using Oculus Rift technology, lets you ‘train’ with the England

Do you agree with Helen? There are always doors that are just open but, sometimes they need a little bit

When people have flown halfway around the world to visit orangutans in their natural habitat they want to do more

It seems that strategic partnerships between companies and charities are all the rage. Whether it’s P&G’s Pampers brand and UNICEF’s

Adult Swim is taking its message on tour with an eye-catching 40ft inflatable castle designed to engage its key demographic