We wouldn’t know what ‘spare’ was if it hit us in the head… 

Presenting the shortlist for The Marketing Society Marketing Leader of the Year 2018.

Marketing and marketers exist to drive growth writes Claudia Sestini

 If we don’t talk, all that’s left is fighting.

Stand-out campaigns inspired by women taking the driver’s seat in the Middle East

While it’s easy for brands to go too far, sometimes the issue at hand is too important not to speak up.

Ecosystem thinking is a powerful way to make better use of your limited marketing resources. 

First Published in 2018:

Is Ramadan on the marketing calendar of your brand? If not, it should be because Islam

It does take time and energy and that can be really difficult to manage if you have a full-time position but I can promise it is so worth it.

Four work-life tips by Vikki Ross

Speak up and be brave, every day.

As of May in China, any citizen that has committed any social misdeeds will get a poor social currency score

It is our birthday, we are 20 today. And to mark this monumental occasion we have some news to share.

A Chinese zoo passed off a Tibetan mastiff like this one as a ‘lion’. Read on for more examples of sham branding.

Pundits claim the great British High Street is ‘shutting down’, writes Salt of the Earth, Founder, Rebecca Moody.

The research is in; Could embracing failure be better for your brand than success? 

Should marketers take inspiration from The Lego Movie?

If you don’t have time to read this, it’s exactly why you should.

From Halo Top to Fenty Beauty, here are the brands making an impact in the industry

By Gen Kobayashi, head of strategy at O&M London 

“Let it be absolutely clear, the loss of a discount will neither scare nor distract one single NRA member