Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...
Don’t beat yourself up if you have an off day.
I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".
Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.
Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.
Indian digital agency Chimp&z has figured out who each Game of Thrones character would be if they were advertising professionals.
A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict?” asked one of the people on our table.
In challenging times we’re a firm believer in rallying together our international network to canvas together opinions, advice and wisdom.
Though the great majority of Society members were in favour of Remain, we will have to learn to embrace Brexit.
“There’s no such thing as a dull brief, just a dull writer”, so once said David Ogilvy.
Who’s driving this juggernaut?
There is lots of comment about the immediate political and financial implications for Britain and whatever you and I might think of the result personally...
Rather like the majority of us I suspect, I hit my bed in the wee small hours with barely a sense of how the Country might vote on Brexit.
The creativity of the industry is under the microscope once more as the biggest global advertising event and awards takes place in the South of France.
Many people have little or no savings set aside for emergencies.
June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about what it means to be part of Europe...
In Asia, Britain has a very clearly defined brand personality.
Just about everything in marketing has changed in the last ten years.
Many business people are surprised and shaken by the out vote.
Trust between brands and agencies has been a recent hot topic.