Think pieces

Just vote for the one with the best poster

It’s General Election time. And Adland (well, the ones with a political party on their roster)...

Women take things personally and men don't listen

Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen

Are brands set to become Big Brother or be consigned to Room 101?

The government spied, lied, rewrote history and generally manipulated people...

Shark diving in the desert with Samsung’s Gear VR

Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert.

We're only talking to one person

Bob Levenson was reckoned to be the best copywriter ever.
That’s Bill Bernbach’s opinion.
That’s why he made Bob Levenson

Whatever happened to the learning culture?

As I recall the vast majority of Marketing Society members are clients, agency people and consultants of various sorts.

This

Use your marketing talent to help young people reach their potential

Act for Change is a charity that provides young people that have been through traumatic experiences.

BE careful - A little knowledge can be a dangerous thing

The frameworks and concepts that the behavioural sciences have defined over the last few decades...

3 reasons why you should be watching Africa (Hint: mobile)

Often referred to as 'the mobile first continent', Africa is using this digital channel differently from any other area of the world.

Why not consider some wild cards at #AWEurope?

One of the great aspects about Advertising Week Europe is that there is an opportunity...

Advertising in Spain: painting a positive perspective

Uncovering a selection of viral campaigns that represent the celebration of the nation’s perseverance through adversity.

Social, digital and mobile in 2015

2014 was a landmark year for growth across all things digital, and We Are Social's new...

GENIUS STEALS: Year One

This month marks the two year anniversary of Rosie and I leaving our jobs.

Best Marketing for Good content 2014

We launched our Marketing for Good initiative back in 2013. Since then our members have really taken to it.

We've

Speed dating with a stunt driver in a Ford Mustang

Ford’s speed dating stunt which sees a few boastful men get taken for a ride.

Tech-savvy Rugby Union fans

The research found that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home

My Charlie Experience: imprinted for a lifetime

It’s rare for Green Banana Marketing employees to speak about themselves...

Future Food:

matcha

Increasingly consumers are conscious of not only their food’s nutritional value but also its environmental impact.

And as healthy and

Top 3 experiential marketing activations at The GRAMMYs

The experiential activations surrounding this year’s The GRAMMYs have provided Joss Davidge with plenty of inspiration.

Future Wellness

un

Wellness is being repackaged in a hip new way for Millennials and Boomers...

Super Bowl XLIX Touchdowns

If you were one of the record 120.8 million viewers that tuned in for Super Bowl XLIX’s 4th quarter, you