Ladies and Gentlemen
Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Each of these examples is different, but they all share common traits.

If you think about it, there's generally no correlation between how much something cost to make and how interesting it is.

I was on the receiving end of an intriguing direct marketing effort...

I’ve got a pal who met his wife in a brothel. Oh, don’t worry – it wasn’t his idea. It was his financial adviser’s.

In the last decade we have learnt more about our behaviour than in the last 100 years.

I take it as my brief for these posts that I am supposed to offer some perspective on various aspects of marketing.

The forces of debt are reshaping the world, creating dislocations and crises on a regular basis.

An imagined conversation with an imaginary CEO...

We share almost everything. Interesting, funny, scary, boring, whatever it is.

Aunty Jane used to live in Stockwell.

Four European countries this week.
And (outside of work) two main topics of conversation.
VW and immigration.

The world

Many of the social organisations we work with are going through huge changes...

Mini-Wheats inspired adults to ‘Feed their inner kidult’ with this dating prank...

It is difficult to get shock advertising right, to not sensationalise an event but raise awareness through...

A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared...

Is doing the right thing important to society or commercially savvy? This was the theme of an Oystercatchers debate this week.

Launching a new product or service is the same as being the new kid

This week Joss Davidge puts the spotlight on this ‘Great Escape’ ad, where a beardy-yodeller chats to commuters to encourage them to travel to the countryside.