In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

With 80% of consumers in

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The Marketing

All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020. But British Gas

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus

This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012

Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul

This year's survey is currently taking place and closes 5pm today. If you're in B2B tell us what's working where for a chance to win an iPad Air. Take the survey.

Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel

McDonald’s was the highest profile Olympic sponsor, but many people were not “lovin’ it”. A firestorm of criticism enveloped sponsors

2013 was another great year for commercial TV. Record TV advertising revenues reflect a golden age of TV content and

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars

It can be hard to isolate marketing’s impact on the launch of a new product.

The quality of the product

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score

Our objective was to transform employee engagement and along with it, the success and profitability of the firm. We wanted

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of

Every year 11.5m men choose Gillette with 157 blades sold every minute giving Gillette a 68.2% share of the razors