This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Member Interview with Anam Amin, Head of Marketing

Your Next Chapter | Impact Demands Altitude with Scott Morrison What if the time between roles wasn't a gap — but your greatest opportunity? Scott...

Member Interview with Julia Galina, Chief Growth and Marketing Officer