Siew Ting Foo argues that Chinese brands are redefining global growth through rapid innovation, cultural intelligence, and purpose-driven ecosystems. Blending speed with authentic storytelling and local resonance, they outpace Western rivals. Marketers must synthesize this agility with brand discipline to stay competitive.

Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Member Interview with Jack Shearring, Head of Transformation, Mediasense

Member Interview with Chris Cochrane, Co-Founder and Chief Strategy Officer, Plug Media

Member Interview with Ghassan Kassabji, CEO, Impact BBDO

With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.