THE AGENDA

- Randy Lai - CEO, McDonald’s Hong Kong

Title: From Building the Brand to Building the Company: The Journey from CMO to CEO | Format: Keynote

Synopsis: In this keynote, Randy will share her journey from shaping marketing campaigns to steering an entire company, revealing how her brand-building mindset now informs business strategy and leadership.

- Sir Martin Sorrell - Founder and Executive Chairman, S4 Capital plc/Monks
- Moderated by Sophie Devonshire - CEO, The Marketing Society

Title: Under the Spotlight with Sir Martin Sorrell | Format: Fireside Chat

Synopsis: Hear directly from one of the most influential advertising titans in our industry, Sir Martin Sorrell, who’ll join us on stage for an unscripted conversation. Expect candid reflections and sharp insights on the forces reshaping marketing and advertising, from the disruptive power of AI and data to the evolving demands of brands and consumers. He’ll share what keeps him awake at night, where he sees the next wave of innovation coming from, and how leaders can steer through challenge in an era of constant change.

- Tat Lee - CEO, WeLab Bank
- Eric Lin - General Manager (Hong Kong, Macau & Taiwan), Lee Kum Kee
- Moderated by Grace Chan - Brand Programme Director, Standard Chartered

Title: The Brand Battle: Challenger vs Legacy | Format: Panel Discussion

Synopsis: The most exciting battleground in marketing today is between the boldness of challenger brands and the resilience of legacy players. This panel brings together Challenger brand WeLab Bank and legacy powerhouse Lee Kum Kee. Together, they’ll explore the different ways brands navigate growth, disruption, and relevance. We’ll discuss how challenger brands approach marketing with creativity and rapid experimentation and at the same time, hear how legacy brands maintain trust, scale, innovation, and fight to stay ahead.

- Chaela Volpe - Founder and Chief Strategist, IntegraComm and author of Brain-Fueled Workplace: Harnessing Neuroscience for Performance, Innovation, Transformation, and Growth

Title: Challenge the Status Quo | Format: Keynote

Synopsis: What fuels your workplace? Stressed and drained or thriving brains? In today’s race to innovate, transform, and grow, outdated work practices are sabotaging brain function, fueling burnout, and jeopardizing progress. As AI reshapes every industry, demanding employees do more, faster - the status quo must go. In this energizing kickstarter, Chaela Volpe shares insights from her book Brain-Fueled Workplace, offering a revolutionary neuroscience-based solution to rethink how we work, uplift the workforce, and optimize performance.

- Simon Holliday - Co-founder and Chief Development Officer, Splash Foundation
- Joy Gabotero - Programme Manager, Splash Foundation
- Moderated by Hina Wainwright - Global Executive Vice President of Marketing, Vistra 

Title: Marketing For Good with Splash Foundation | Format: Fireside Chat

Synopsis: Challenges take many forms, and at Splash Foundation, hundreds of adults and children embrace the opportunity to learn to swim each year. This journey not only fosters water safety but also cultivates confidence, resilience, and a willingness to embrace new opportunities. Learning to swim is transformative. In this session, Simon and Joy will discuss how Splash leverages storytelling, partnerships, and community-led initiatives to advocate for greater inclusion and access to swimming and the transformative benefits that being in the water brings. This session is for marketers looking to harness purpose and drive impact.

- Lars Maehler - Client Lead of Publicis Media Hong Kong and Head of Digitas Hong Kong

Title: AI as a Creative Multiplier vs. Cost Cutter | Format: Keynote

Synopsis: If you only look at AI to save money, you risk missing its potential. With a CMOs’ first instinct about AI often being, “How much money will it save me’’, this session will challenge marketers to look past efficiency and explore how AI can drive growth, creativity, and cultural impact for brands. From reinventing customer experiences to reshaping business models, this session will ask, what’s the real value of AI for brands?