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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Using psychology

to understand the business impact of wasting customer’s time

By Jack Miles

Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

From Artificial Intelligence…to Intelligent Brands

The coming revolution in customer experience

By Michael Bayler

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability